Campaign

Brand Identity:

• The brand may already have a brand identity. This may comprise of a logo, colours or slogan for example which people will already associate with the brand. The agency will use the brand’s identity to help the audience distinguish between their brand and a competitor who may provide similar services. 

Adverting Agency's role:

• Understand the brand - The advertising agency will create an advertising campaign to help the brand communicate a particular message. In this instance The Jetpack Company wants people to buy Jetpacks from them. The agency will work with brand to understand who their target audience are and how best to communicate the message to them. 
• Creating a creative concept - It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This over arching theme will connect all the elements of the campaign to draw attention to the brand and solve their business problem. 

Business Problem:

• The brand, such as ‘The Jetpack Company’ will approach an advertising agency to help them solve their business problem.The Jetpack company want to sell more jetpack.

Viral Video:

• A viral video is a video that becomes popular through the process of Internet sharing, normally through video sharing websites, social media and email. The videos relies on a hook to draw the audience to watch them. 

Smart Technology:

• The use of smart phones and tablets have revolutionised the way we pass time, on the commute to work for example. Brands can sponsor or create their own apps to draw people’s attention to their brand and campaign. 
  

Social Media:

• Social Media is a tool used by brands to talk to their audience. Brands can create an online presence through posting and sharing content with their followers or friends. In doing so brands can appear to be more personable and develop a character which can reinforce their core values.