Campaign
Brand Identity: The brand may already have a brand identity. This may comprise of a logo, colours or slogan for example which people will already associate with the brand. The agency will use the brand’s identity to help the audience distinguish between their brand and a competitor who may provide similar services. Adverting Agency's role: Understand the brand - The advertising agency will create an advertising campaign to help the brand communicate a particular message. In this instance The Jetpack Company wants people to buy Jetpacks from them. The agency will work with brand to understand who their target audience are and how best to communicate the message to them. Creating a creative concept - It is the role of the advertising agency to create a creative concept for the campaign. This will consist of a simple idea which will be interpreted and modified for each channel or media type, This over arching theme will connect all the elements...